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I was reminded today that Upselling is Important
August 14th, 2009 by Marc P Summers

Currently I am on holiday in Spain near Cadiz.  Today we went to a local market and I saw an item I can never walk past – Crystalised Fruit.  I used my fluent Spanish (pointing and gesturing what I wanted showing the portion size with my hands!) and ordered some pineapple and kiwi.  While weighing my goods he passed me some crystalised cranberries (something I had never tried before) to taste.  Soon I was hooked and immediately ordered some of that too.

This small period of time in an unexpected place reminded me that upselling is so important – it will ensure money is not left on the table when making a deal.  If a market stall holder selling fruit can do this successfully then top Internet Marketers like you should be able to put this into action in your business.  I use the InfusionSoft system for all my sales and marketing – and using the API I have written some great 1 click upsell order forms for InfusionSoft which work very well for this sistuation.

Have a think – where will upselling work in your business; online and offline.


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